This book is written from my extensive experience gained over a decade of starting and running a business in Africa, international travel and engagement with thousands of entrepreneurs (who have sat with me and sent me emails to ask critical questions from “how to structure businesses, to how to develop marketing strategies that support their products in niche markets and more.”

“The book also contains questions from my online series “Ask Charles”. The questions are extensive and aim to provide information on how to be a successful entrepreneur. “The 21 questions are answered in detail and help clarify concerns around issues like funding, taking risks, start-up resources as well as providing the reader with templates with essentials, such as a business plan, entrepreneurship check list, choosing the right location and coping as an entrepreneur.

“One of the most rewarding career paths is entrepreneurship: following your passion, being your own boss, getting to be a leader, disrupting markets, and making tons of money. It’s true, that’s what most literature about entrepreneurship tells you: entrepreneurship is awesome. “What they don’t always mention though, is that nine out of 10 start-ups fail. The leading cause of failure: incompetence and lack of knowledge and experience. Most entrepreneurs spend half their career learning from their mistakes,”